Automatically route WhatsApp requests to the correct Microsoft Teams team

Routing by department, language, or topic — a separate number for each channel

WebChat / Your Own AI Chatbots in Microsoft Teams—Without Vendor Lock-in / Automatically route WhatsApp requests to the correct Microsoft Teams team
Intelligent routing

WhatsApp requests automatically to the right Teams team

Sales, support and HR on one company phone — all mixed up. WebChat routes every WhatsApp request automatically into the right Microsoft Teams channel. No forwarding, no searching, no second app.

WhatsApp Business Routing Microsoft Teams Departments
Problem & solution

Everything on one phone — or in the right team

Today · one company phone
  • Sales, support and HR all run mixed through one WhatsApp number.
  • Manual forwarding via screenshot — often to the wrong department.
  • If the colleague is on holiday, the request simply sits there.
With WebChat
  • Every WhatsApp request is automatically routed to the right Teams team.
  • Rules by topic, department or region — with cover during holidays.
  • Full history in your tenant, unlimited agents per channel.
How a request flows

From WhatsApp to the right team — automatically

WhatsAppWhatsAppCustomer writes
WebChatWebChatRouting & rules
Microsoft TeamsMicrosoft Teamsright department
Power AutomatePower AutomateSystems & data
9:41
WebChat
WebChat
online
Hello, we'd like to order 50 licences — who can send me a quote?14:32 ✓✓
Gladly! I'll send you the quote today.14:33
Message …
Routing into your Microsoft Teams channel
S
Sales
Quotes & orders
WhatsApp → Sales
WebChat
WebChat · +49 170 … via WhatsApp
Hello, we'd like to order 50 licences — who can send me a quote?
Team member · from Microsoft Teams
@WebChat Gladly! I'll send you the quote today.
Reply to the customer with “@WebChat …”

The WhatsApp request is routed by topic into the right Teams channel — here sales. The team replies with “@WebChat …” straight from Microsoft Teams.

The three aha moments

1
No new number
Your existing extension becomes the WhatsApp number — no new device, no new account, no company phone at reception.
2
Routing stays invisible
The customer just writes on WhatsApp — they notice nothing of the clean distribution into the right Teams channel.
3
Reply from Microsoft Teams
Your team replies with “@WebChat …” straight from the channel — without the WhatsApp app at the workplace, with unlimited agents per channel.
A dedicated number per channel

Every department, language or topic gets its own WhatsApp number

Make every department additionally reachable via WhatsApp — simply register the existing extension as a WhatsApp number. The normal phone function stays fully intact: your phone system keeps ringing as usual. WhatsApp is only added as an extra inbound channel through which customers talk directly to the right team — the request lands automatically in the matching Microsoft Teams channel.

!
Phone stays intact
The extension keeps working through your phone system — WhatsApp is only added as an extra channel.
Dedicated WhatsApp numberDedicated Microsoft Teams channel
WhatsApp
+49 30 1234-100
WhatsApp Business
Department
Microsoft Teams
#sales
Microsoft Teams channel
WhatsApp
+49 30 1234-200
WhatsApp Business
Department
Microsoft Teams
#support
Microsoft Teams channel
WhatsApp
+49 30 1234-300
WhatsApp Business
Department
Microsoft Teams
#accounting
Microsoft Teams channel
WhatsApp
+49 30 1234-440
WhatsApp Business
Language
Microsoft Teams
#support-english
Microsoft Teams channel
WhatsApp
+49 30 1234-550
WhatsApp Business
Topic
Microsoft Teams
#complaints
Microsoft Teams channel

Each WhatsApp number is firmly linked to exactly one Microsoft Teams channel — whether by department, language or topic. So the customer always talks directly to the right team.

Optional · Your own AI

AI chatbot with lead detection for your WhatsApp number

Extend the solution with Power Automate and Microsoft Foundry and build your own AI chatbot directly for your WhatsApp number — with your data and your knowledge. It answers automatically, detects buying signals and escalates hot leads instantly into the right Microsoft Teams channel. A human takes over at any time with a click.

WhatsAppWhatsAppYour extension
Microsoft FoundryMicrosoft FoundryYour AI agent
Power AutomatePower AutomateRules & lead detection
Microsoft TeamsMicrosoft TeamsAnswer & handover
With your data
The AI agent accesses CRM, knowledge base and SharePoint via Power Automate — answers from your real data.
Lead detection
The AI detects buying signals and urgent requests and escalates hot leads instantly into the right Teams channel.
Human takes over
Human-in-the-Loop: disable via a Teams card, an employee takes over — no double answers.
Why WebChat

Every request with the right team

Intelligent routing
Rules by topic, department or region bring every request automatically to the right team.
Cover & regions
Cover rules and regional assignment make sure nothing is left lying around.
Unlimited agents
Pay per Channel: as many agents per channel as needed — billed per channel, not per user.
Set up in minutes

Connect. Route. Answer.

  1. 1
    Get WebChat from the Microsoft Marketplace
    Install it into the departments' target channels.
  2. 2
    Connect WhatsApp Business as an inbound channel
  3. 3
    Define routing rules by topic, department & region
  4. 4
    Reply with “@WebChat …” straight from Teams
!
Prerequisite
WhatsApp runs via a WhatsApp Business account. Pay per Channel covers the WebChat license; automation and your own AI additionally need Power Automate Premium and Azure pay-as-you-go.
Guide

WhatsApp in customer service — without chaos on the company phone

More and more customers prefer to write via WhatsApp rather than call or send an email. But if WhatsApp communication ends up on a single company phone, requests from sales, support, accounting and HR get mixed up — messages are left lying around, cover is barely possible, and nothing is traceable.

WebChat connects WhatsApp Business as an inbound channel to Microsoft Teams and routes every request by topic, keyword, department or region automatically into the right Microsoft Teams channel. Your team works where it already is — no second inbox, no second login, no private phone. Replies go out with “@WebChat …” straight from the channel, and the customer receives the answer in WhatsApp.

Because WebChat runs entirely in your Microsoft tenant, history, identities and audit logs stay in your environment. This is how WhatsApp customer service scales — from a single number to a dedicated extension per department, optionally extended with an AI chatbot with lead detection.

Sales
Product enquiries and quotes land directly in the sales channel — hot leads are detected and passed on immediately.
Support
Issues and follow-up questions arrive in the support channel — including cover and clean escalation.
People & HR
Applications and employee requests go confidentially into the HR channel — separate from the rest.
Frequently asked questions

FAQ & troubleshooting

By what rules does WebChat route?

By topic, keyword, department or region — freely configurable. So every WhatsApp request lands automatically in the right Microsoft Teams channel.

Can one number be split across several teams?

Yes. Depending on the rule, one WhatsApp number can be routed to different teams and channels — including cover.

Do I need my own WhatsApp Business number?

Yes, WhatsApp runs via a WhatsApp Business account that is connected once as an inbound channel. The team then works exclusively in Microsoft Teams.

What does WebChat cost?

Pay per Channel: you pay per Microsoft Teams channel, not per user — unlimited agents per channel. Billed through Microsoft. Terms at webch.at/pricing.

Does the existing phone number keep working?

Yes. You register your existing extension additionally with WhatsApp — the phone system stays fully functional. WhatsApp is only an extra inbound channel.

Can each department have its own WhatsApp number?

Yes. Each department can use its own extension as a WhatsApp number so customers talk directly to the right team — each number routes into its own Microsoft Teams channel.

Can I use an AI chatbot on WhatsApp?

Yes. With Power Automate and Microsoft Foundry you build your own AI chatbot with lead detection for your WhatsApp number — with your data and your knowledge, with handover to a human at any time.

Where is the WhatsApp data stored?

History, identities and audit logs stay in your own Microsoft tenant. The team works in Microsoft Teams, access runs through Entra ID.

your chat, your team, your decision

Free 7-day POC with 25 channels — no SaaS contract. From the Microsoft Marketplace.

WhatsApp

All WhatsApp messages from your customers flow centrally into Microsoft Teams. Your team sees and processes the requests like normal Teams chats, without a separate WhatsApp account or additional software. Everything stays in one system, the overview is maintained and nobody has to switch between apps.