Instagram for Microsoft Teams

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Instagram in Microsoft Teams

One DM. The right team.

Direct messages from campaigns land live in the Teams channel responsible for them. Marketing, sales or support reply without opening Instagram.

Test Instagram in TeamsView Instagram setup
LU
lumo.storeSponsored
SummerThe new collection
lumo.store New in the shop. Send us a DM!
mia.k @lumo.store Is the jacket still available in M?
LU
lumo.storeInstagram
Hello! Is the summer jacket still available in M?
Microsoft Teams
Instagram DMsMarketing · Channel
M
mia.kvia Instagram DM

Hello! Is the summer jacket still available in M?

Instagram × Microsoft Teams

From comment to DM, directly in Microsoft Teams

LS
laufschuhe.shopInstagram
Message to laufschuhe.shop
Hi! Is the X-200 also available in size 40?09:41 · Seen
LS
Hey! Good news, we expect to have the shoe available again this Thursday.09:41
Message …
Microsoft Teams
Instagram DMsSocial media · Channel
Posts
L
lena.laeuftvia Instagram DM
Hi! Is the X-200 also available in size 40?
WebChat BotAutomatic
Hey! Good news, we expect to have the shoe available again this Thursday. ✓ Delivered to Instagram
Reply
  1. 1Comment on the post
  2. 2Notification
  3. 3Read the reply
  4. 4Write a DM
  5. 5Lands in Microsoft Teams
  6. 6Chatbot replies
  7. 7Reply on Instagram

Three entry points

How an Instagram message arrives

01

Reaction to an ad

A DM in response to a campaign lands directly in the marketing channel in Microsoft Teams.

02

Comment with keyword

Your own agent replies automatically by DM, and the comment receives a short public reply. The conversation appears as an enquiry in the responsible Teams channel.

03

Message outside office hours

Your own agent replies automatically in the Teams channel before a human takes over. Your own AI runs via the Power Platform or Foundry.

Instagram Business

Connect Instagram

The Meta login starts after you click “Connect”.

Connect
LU
lumo.storeConnected account

Setup

Connect the account, done

  • An Instagram professional or business account is enough. It does not have to be linked to a Facebook account.
  • In the backend, open the “Instagram Business” tab, click “Connect” and confirm access in the Meta dialogue.
  • The access token is renewed automatically as long as the account remains connected.

Instagram setup    Configure channels

Data protection

Your own data, your own tenant

Your own tenant

Chat data is held in the Microsoft tenant, not with the provider.

Microsoft Entra ID

Sign-in and administration as usual, no second user database.

Permissions from Teams

Anyone who is a member of the Teams channel may read along and reply.

Audit logs

Traceability through Microsoft logging.

The pure message transport from Instagram technically runs via Meta.

Good to know

Questions about Instagram in Teams

Which team gets which message?

This is set by routing: the Instagram profile is connected to the Microsoft Teams channel you want, for example by campaign or product.

Is a Facebook account needed?

No. An Instagram professional or business account is enough; it does not have to be linked to a Facebook account.

Can an AI pre-qualify enquiries at night?

Yes, with your own AI via the Power Platform or Foundry in your own tenant. Which model answers can be freely chosen.

Where is the data held?

In your own Microsoft tenant. Only the pure message transport technically runs via Meta.

Is billing per user?

No. Billing is per channel, not per user. More at Pricing.

Goes well with this

Connect Instagram with other channels and your own AI

TikTokThe DM after the video becomes an enquiry.Also view TikTok DMsMicrosoft FoundryYour own AI agent in your own tenant.Your own AI with FoundryWhatsAppSupport, sales and service reply directly from Teams.Support on WhatsApp too

Followers become conversations.

Install WebChat from the Microsoft Marketplace and test Instagram in Teams.

Try for freeBook a demo
  • 1 test channel, 30 days free
  • No SaaS contract
  • Basic setup in under 10 minutes